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Home Fashion Models

12 Hottest Underwear Models Of All The Time

Jen Fisher by Jen Fisher
2021/11/05 - Updated on 2025/05/21
in Models
Underwear models

Fashionuer has a new collection of the 12 most popular underwear models, including both men and women. Find out more about them and what they’ve done best with these 12 action shots.

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  • 1. David Beckham
  • 2. Justin Bieber
  • 3. Jamie Dornan
  • 4. Kourtney Kardashian
  • 5. Shawn Mendes
  • 6. Bella Hadid
  • 7. Kendall Jenner
  • 8. Emily Ratajkowski
  • 9. Nick Jonas
  • 10. Mark Wahlberg
  • 11. Kim Kardashian
  • 12. Lara Stone

1. David Beckham

david beckham
Image by Elle

The competition for the hottest underwear model is fierce, but the soccer star reigns supreme. Tommy Hilfiger has named the 46-year-old as the century’s top underwear model.

It was one of Beckham’s career highs after the Emporio Armani underwear ad campaign in 2009-2010.

2. Justin Bieber

Justin Bieber
Image by Elle

Bieber is no stranger to underwear modelling, having stripped down for Calvin Klein campaigns. The 27-year-old singer is wearing nothing but boxer briefs, tube socks and sneakers in the Calvin Klein Spring 2020 ad campaign, and he wants you to deal with it.

3. Jamie Dornan

Jamie Dornan

The 39- year-old Fifty shades of Grey star Jamie Dornan underwear pictures will make your jaw drop. The Irish actor proved his talents aren’t restricted to the screen as he gets hot and sweaty for BOSS.

4. Kourtney Kardashian

Kourtney Kardashian

The actress and Poosh founder was seen modelling for Skim’s underwear line along with Meghan Fox. You can’t look away from the shoot – they’re pouting in their underwear, feeding each other cherries, biting into an apple. It must be one of the sexiest underwear shoots.

5. Shawn Mendes

Shawn Mendes

The internet’s favourite sweet-boy pop star who makes music videos inspired by lost in translation also happens to be of have a toned set of abs. Mendes Calvin Klein campaigns dropped a million jaws posing just in a pair of boxers.

6. Bella Hadid

Bella Hadid

The 25-year-old model is Victoria’s Secret Angel and has walked in three Victoria’s Secret fashion shows. Hadid is one of the many famous faces to join Calvin Klein campaigns. For her latest CK campaign, she makes out with Lil Miquela, an Instagram famous robot.

7. Kendall Jenner

Kendall Jenner

Jenner has stunned Victoria Secret’s runway and Calvin Klein’s ad campaigns. The 25-year–old model is also the brand ambassador for the Italian luxury lingerie brand, La Perla. However, the model went an extra mile showing her bare bottom while modelling for her half-sister’s lingerie brand.

8. Emily Ratajkowski

Emily Ratajkowski

Emily Ratajkowski,28, has enjoyed a long and impressive career from appearing in magazines and walking runways to starring on the big screen. Emily lent her modelling skills to Kim Kardashian’s SKIMS shapewear line. She recently teased her 28.5 million Instagram followers with shots from her racy lingerie line.

9. Nick Jonas

Nick Jonas

It’s hard to deny that JoBros have the body to make modelling a second career. Nick Jonas became the modern-day Mark Wahlberg and people are loving it.  The singer grabbed his crotch as a tribute to Mark Wahlberg’s iconic Calvin Klein underwear pictures.

10. Mark Wahlberg

Mark Wahlberg

There is a whole generation for whom Mark Wahlberg, 50, is just an actor and not a bad boy rapper who got his kit off for underwear advertisements. Throughout the early 1990s, Mark modelled for Calvin Klein campaigns which graced magazines and billboards worldwide.

11. Kim Kardashian

Kim Kardashian

Kim Kardashian looked incredible as she modelled for her new underwear range Kim Kardashian Rejoice. The 41-year-old star was part of Calvin Klein’s Kardashian-Jenner underwear campaign. The campaign was proof that even a mum–of–three can look good in a matching pair of Calvin Klein undies.

12. Lara Stone

Lara Stone

Lara Stone,37, has been the face of Calvin Klein since 2007. The Dutch model shows off her knockout curves in her campaign as the face of Calvin Klein underwear. She was ranked #1 on models.com “Top 50 models list” in 2010.

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Jen Fisher

Jen Fisher

Jen is a senior content writer at Fashionuer, specializing in fashion trends and celebrity style analysis. With over 5 years of experience covering red carpet events, designer collections, and pop culture icons, she brings in-depth industry insight to every story. Her passion for decoding celebrity fashion moments and exploring the evolution of modern style makes her a trusted voice for readers who want more than just the headlines. When she's not writing, Jen enjoys researching the cultural impact of fashion and following the latest buzz from Hollywood to Paris Fashion Week.

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