Celebrities are not just entertaining us on screens or fields anymore. They are now using their fame to start businesses and create their brands. This trend is catching on, proving to be a smart way to build on their careers.
The pop singer Rihanna is known not just for her music but also for her fashion label, Fenty. Recently, she started a new brand with the big fashion company LVMH Moet Hennessy Louis Vuitton. This new brand is creating a lot of excitement.
Football star Lionel Messi is also on this trend. He has used his knowledge of sports clothes and his huge fan base to start his clothes collection. It seems like sports stars have a bit of an advantage here. They know a lot about sports clothes and have many fans worldwide.
LeBron James
LeBron James has a distinct basketball talent, and with his intelligence and dedication to the sport, he is known as a professional athlete. King James has built an empire off the court through strategic business partnerships and sponsorships. One of his most notable ventures is Unknown, an upscale athletic and lifestyle brand he launched in partnership with Tom Werner and Maverick Carter in 2011.
Unknwn sells high-end streetwear and accessories that blend sport and fashion. The brand caters to James’ fans and supporters who want to emulate his style and success. With sleek stores in Miami, Florida, and Cleveland, Ohio, Unknwn has become a premier shopping destination. Fans can find limited-edition Nike sneakers, designer clothing, and other gear promoting the James brand.
Kevin Durant
Kevin Durant was in a great position to introduce his fashion brand since he was an athlete at the top of his game. Fans can now copy the look of one of the NBA’s most well-known players thanks to the KD apparel line developed in 2017 in partnership with Nike and Durant.
The KD line features athletic and lifestyle apparel inspired by Durant’s on-court and off-court style. Items like sweatshirts, t-shirts, and shorts prominently feature the Durants KD logo and are available for adults and youth.
The KD clothing line has been a success, demonstrating the popularity of athlete fashion collaborations. Nike has marketed the KD brand to a broad audience using Durant’s stardom and social media following.
Cristiano Ronaldo
Cristiano Ronaldo has effectively established a fashion dynasty under the CR7 label. The brand’s genesis in 2013 was marked by an underwear collection, which has rapidly expanded. The brand’s diverse offerings now encompass men’s shirts, denim, and socks, keeping Ronaldo’s significant footprint in the fashion industry.
Notably, in 2015, Ronaldo marked his entry into the fragrance industry. He introduced a scent named Cristiano Ronaldo Legacy, further broadening the CR7 brand’s reach. Subsequently, a fragrance was also released under the CR7 moniker, testifying to Ronaldo’s prowess on the football field and in fashion and beauty.
Moreover, the global accessibility of the CR7 brand makes it easier for fans worldwide to acquire these stylish items, and it presents an exciting opportunity for sports betting enthusiasts. With Ronaldo’s popularity in sportbooks and influence on the fashion and fragrance industries.
Punters can place bets on the total revenue generated by Ronaldo’s fashion line within a specific time frame, comparing it to previous periods or predicting future sales. Users can utilize various payment methods, including PayPal, to fund their betting accounts on sports betting platforms and can seamlessly purchase and enjoy his fashion and fragrance lines from any corner of the world
David Beckham
Even though David Beckham retired in 2013, he didn’t just sit back and relax. He’s been really busy working in fashion and beauty. In 2015, Beckham made a deal with a British fashion company called Kent & Curwen. He worked with them for five years, helping create products, promote them, and design their stores.
After a year of working with Kent & Curwen, Beckham showed his first collection of clothes. It was only sold through a company called Mr. Porter. Then, the following year, Beckham came out with a line of men’s grooming products. He called it House 99. He made these products with a company called L’Oréal. Now, Beckham has his hands in all sorts of fashion and beauty businesses.
Venus Williams
Venus Williams is another iconic athlete who has launched her successful fashion line. 2007 she founded EleVen by Venus Williams, an athletic and lifestyle clothing brand. The bar is inspired by Venus’s active lifestyle and passion for health, wellness, and fitness.
Eleven offers stylish yet functional clothing for an active lifestyle, including sports bras, tanks, shorts, pants, jackets, and accessories. The brand is centered around creating inspiring, confidence-boosting pieces for women on and off the court. Venus leads the design process for each collection, drawing on her experiences as a world-class athlete to craft comfortable, fashionable pieces made of high-performance fabrics.
Russell Westbrook and Honor the Gift
Russell Westbrook’s fashion line, Honor the Gift, reflects his bold and unique style on the court. Launched in 2018, the brand sells a variety of apparel and accessories inspired by Westbrook’s wardrobe and love of high fashion. Through partnerships with brands like Barneys New York, the line brings Westbrooks’s avant-garde aesthetic to his fans.
The brand started with a small capsule collection and has since expanded to include t-shirts, hoodies, jackets, pants, and hats. New pieces are frequently added, revealing Westbrook’s passion for fashion as an outlet for self-expression. His hands-on approach to the design process produces clothing that reflects his style and personality.
Roger Federer
A titan in the tennis world and the holder of the most Grand Slam titles among male tennis players, and a favourite among bettors has long associated his name with numerous fashion and beauty brands. His list of partnerships is impressive, encompassing prominent names like Nike, Gillette, Rolex, and Rimowa. Despite his successful collaborations, Federer took a further step into fashion by joining forces with Uniqlo the previous year.
Assuming the role of a brand ambassador, Federer actively curates every look he showcases on the court. Uniqlo’s relationship with Federer symbolizes their commitment to embodying the grace and style inherent in tennis and is also a significant financial undertaking. It’s reported that the contract between Federer and Uniqlo could be worth nearly $300 million over its duration, attesting to the immense value Federer brings to the brand.
Athletes stepping into the fashion industry has become a remarkable trend. Their celebrity status and huge fan following provide a strong base for successful fashion ventures. Sports icons have created fashion labels, offering fans a way to embrace the style of their favorite sports idols. These ventures signify athletes’ diverse talents and will to contribute beyond their sports careers. As more athletes enter the fashion world, it’s interesting to anticipate who will be next in line.
