Diana Merimskaia, known professionally as Diana Mishka, is redefining wellness and beauty as a leading beauty content creator in digital arts. With a digital audience of over 277,000 engaged followers and millions of views across TikTok, Instagram, and YouTube, Mishka blends Slavic wellness traditions with minimalist aesthetics to deliver modern beauty advice that resonates across generations and cultures.
This month, she launched one of her most meaningful collaborations to date: the Fluff x Mishka Dii Lip Oil, a sustainable, refillable lip-and-cheek tint that has already gone viral in the United States, Australia, and Europe. With its pH-reactive formula and icy-toned shade named after her, the product embodies her values: clarity, clean beauty, and emotional resonance.
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From Slavic Rituals to Strategic Brand Partnerships
Merimskaia was raised in Eastern Europe, where wellness was not a trend but a tradition. “Fermented food, buckwheat tea, movement rituals—these weren’t just practices; they were part of life,” she shares. She grew up with a mother who valued homemade meal, nourishing food and daily movement. That foundation now fuels the storytelling and aesthetic that define her digital work.
More than just an influencer, she has held critical roles at the intersection of marketing and creative direction. As Marketing Manager and Brand Strategist at AMEŌN Skincare (New York), she spearheaded the company’s collaboration with Sporty & Rich, led investor engagement that resulted in new funding, and helped elevate the brand’s presence at Cosmoprof North America, the most prestigious beauty industry trade show in the U.S.
She’s also partnered with high-profile international names such as The North Face, NU Face, EADEM, Princess Polly, TirTir, and Bella Hadid’s Orebella. Her work has been showcased across their official platforms, demonstrating her dual expertise in both aesthetic storytelling and strategic brand alignment.
Fluff x Mishka Dii: A Viral Beauty Moment with Depth
Meet your new multitasking must-have: a dreamy lip oil from Fluff. A hybrid must-have that also doubles as a tint for cheeks and lids. This vegan formula goes on sheer and builds effortlessly for the color payoff you crave. Housed in the eco-chic “Cloud Compact”—complete with a clever refillable design to reduce waste—it’s beauty that does more with less. The collaboration with Fluff, an Australian indie brand known for its sustainable, emotionally intelligent approach to beauty, began when Diana posted a spontaneous video review of the product that went viral on both TikTok and Instagram. “It was love at first swipe,” she jokes. “The formula, the packaging, the entire mood—it aligned with everything I stand for.”
Fluff immediately reached out. The result? A creative partnership grounded in shared values. The custom-developed Lip Oil shade, a sleek, cool-toned blue that adjusts to the wearer’s skin chemistry, was conceptualized by Mishka as a tribute to ice, clarity, and minimalism. The refillable “cloud compact” is something the beauty expert was excited about. It reflects her commitment to low-waste, high-function design.
Diana wasn’t just a face of the campaign—she was embedded in every phase of the project, from concept and naming to visual execution and marketing. Giving her name to the product was definitely the highlight of the journey for Diana. The product’s rapid success proves her commercial appeal and cultural impact as both an artist and strategist in the beauty space.
Creative Leadership Beyond the Feed
In addition to the viral product collaboration, Diana was invited as a guest on Fluff’s flagship podcast, Pretty Hard, where she discussed the inner workings of her brand, her career trajectory, and how she manages balance as a creator, entrepreneur, and wellness strategist.
She describes her lifestyle as rooted in three pillars: community, career, and personal rituals. “Whether I’m filming content, developing product, or researching wellness science, I try to live the way I post—consciously, creatively, and with care.”
Even as her visibility grows, she remains grounded in the values that built her brand: authenticity, consistency, and cultural depth. “My work is personal. I don’t chase trends—I follow the rhythms that matter to me. My heritage, my healing, and my purpose come first.” So many influencers chase the buzz. For Diana, authenticity is the way to lead. Wellness starts with daily habits that one can stick to. Diana is here to offer practical tips for her community to develop their own routines.
A Beauty Creator Defining the Future of Digital Arts
With her multidimensional role as artist, strategist, and influencer, Diana Merimskaia has become a cultural force in digital beauty media. Her collaborations are not mere sponsorships—they are creative partnerships defined by original content, aesthetic rigor, and emotional connection.
She values the importance of little rituals, like a workout in the morning or a matcha and journaling. . It’s all about balancing it all, with great attitude, dedication and a Misha Dii Fluff lip oil in your purse.
In the world of digital arts, where visual culture, performance, and commerce intersect, Diana Mishka is not simply participating—she’s shaping the narrative.
