As the company’s current CEO, Susan Wojcicki is responsible for managing the development and daily operations of the video-sharing website. Susan has a net value of $500 million as per celebritynetworth.
Before taking on this position, Wojcicki was a crucial member of the Google founding team and started as the business’s first marketing manager in 1999.
She oversaw Google’s online advertising and video offerings throughout her time there. Wojcicki suggested Google buy YouTube in 2006, which turned out to be a crucial choice in the development of the business.
Susan Wojcicki had a home in Menlo Park, California, in 1998. She rented her garage to two Stanford Ph.D. students starting their web businesses to make extra money.
It turned out that these students were none other than Larry Page and Sergey Brin, who were starting to develop Google.
Soon after, Wojcicki joined the company as its 16th employee, greatly contributing to its expansion and success.
Google Career And Acquisition Of YouTube
Susan Wojcicki worked in marketing at the Santa Clara-based Intel Corporation in the late 1990s and as a management consultant for Bain & Company and R.B. Webber & Company.
Sergey Brin and Larry Page established Google at Wojcicki’s garage in Menlo Park in September 1998.
She joined the company and contributed to creating the first Google Doodles and viral marketing campaigns.
Wojcicki was instrumental in creating AdSense, one of Google’s most well-known advertising tools, in 2003.
She won the Google Founders’ Award for her work as the first product manager for AdSense. Wojcicki’s accomplishments led to her promotion to senior VP of advertising and commerce, where she is now in charge of services like AdWords, DoubleClick, and Google Analytics.
Wojcicki was also overseeing Google Video, the company’s first video service. When Wojcicki observed the growth of YouTube, which was still a young startup, she understood the necessity for Google to buy the business.
She supervised the $1.65 billion purchase of YouTube in 2006, which turned out to be a smart move for the business.
The year after, Wojcicki oversaw Google’s acquisition of advertising firm DoubleClick for $3.1 billion, broadening its market penetration.
Susan Wojcicki became the CEO of YouTube in February 2014. Under her direction, the business hit important milestones like having two billion logged-in users each month and having consumers watch more than one billion hours of video daily.
Also, during her tenure, YouTube’s female employment percentage increased from 24% to about 30%.
Wojcicki also worked to make YouTube’s standards against hate speech and violence stricter, which led to the removal of objectionable videos.
She handled creating and introducing new applications to pique users’ interests in gaming, family, and music.
YouTube also unveiled two new services: YouTube TV, an over-the-top internet television service, and YouTube Premium, a subscription service that delivers an ad-free experience.
Wojcicki also prioritized developing new ways for platform content producers to monetize their work through merchandise, channel memberships, and the Super Chat feature.
She also highlighted educational material by introducing the YouTube Learning initiative in 2018, which invests in grants to support creator content with an educational purpose.
Overall, YouTube has experienced substantial growth and development throughout Wojcicki’s time as CEO, further solidifying its position as one of the most well-known video-sharing websites online.
Other Business Interests
Susan Wojcicki serves on some boards in addition to her position at YouTube. She is a part of the board of directors for the non-profit organization Room to Read, which promotes literacy and gender equality, and the cloud-based software corporation Salesforce. Wojcicki also serves on the UCLA Anderson School of Management Board, her alma mater.
Many honors and commendations have been given to Susan Wojcicki for her outstanding accomplishments.
She was named the top executive on Adweek’s list of the Top 50 Execs in 2013. Two years later, she was named one of Time magazine’s 100 Most Important Persons.
Upon her appointment as CEO of YouTube, Wojcicki was ranked sixth on Forbes magazine’s list of the 100 Best Powerful Women in the World.