Cosmetic companies are the most common category of brands that hire beauty influencers. However, these are not the only organizations that can benefit from these creative brand ambassadors. Hair and nail care brands often establish profitable partnerships with beauty influencers.
If your brand is fashion, these influencers usually overlap beauty and fashion. This overlap is especially true for fashion accessories such as jewelry or headwear.
Many of the influencers listed below occasionally work with non-beauty brands, including high-tech products such as Apple. Because influential beauties are the most important artists, their content is always vibrant and colorful. Any brand wishing to decorate their products with this kind of art may be very suitable for beauty influencers.
Finally, influential beauties promote self-esteem (regardless of size, skin color, age or gender) and other social reasons. When building relationships with these influencers, it is important to ensure that the influencer and brand values are compatible.
Insta : @ashghotcakess
Ashley Quiroz is a fearless, experienced makeup artist, beauty influencer, and mother of two children. When she doesn’t look back on her makeup styles 5, 10, 15 and 30 years ago, Ashley shaved her head to try on various bald heads and wigs.
Quiroz has the joy of getting 300,000 YouTube subscribers from a humble home studio in Arizona. You can also find her on TikTok, Instagram and Twitter.
Anna O.Brien
Insta : @glitterandlazers
Anna O.Brien is one of the influencers of TikTok, the hottest beauty today. She has more than 5 million followers on TikTok (and 400,000 followers on Instagram), and her creativity will shock you again and again. Her authenticity and makeup skills have attracted audiences all over the world.
O. Brien also recently published a book, “A Life Full of Light: A Guide to Positive Thinking, Self-Acceptance, and Finding Spark in the (Sometimes) Negative World.” She advocates pretending to be victims of obesity and advocates fashion as a way of loving one’s body, regardless of their size or age.
Shannon Harris
Insta : @shaaanxo
Eye shadow and nail artist Shannon Harris is one of the most influential beauty influencers. From blow-drying hairbrushes to butting panties, Shannon is happy to test any product and provide direct advice to the audience.
Although she has more than 3 million followers on YouTube, she is still active on Instagram and TikTok.
Nikkie de Jager
Insta : @nikkietutorials
Nikkie de Jager is a Dutchbeauty influencer known for her informal makeup tutorials. Fans will especially like it when Nikkie and her fiance join hands to share the makeup experience.
Nikkie struggled for gender identity as a teenager and was ridiculed by her peers. Today, she is a supporter of the LGBTQ community and uses her business success to impress many people’s lives. She connects with viewers through YouTube, Instagram and Twitter.
Dasia Janae
Insta : @dajjrambo
If you like charm and popcorn, Dasia Janae is the best in the field of beauty. Her amazingly beautiful eyeshadow art showcases products in a way that few ambassadors can show. Dasia is the most active on TikTok and also interacts with followers on Pinterest, Instagram, YouTube and Twitter.
Jeffree Star
Insta :@jeffreestar
Jeffree Star is the most popular beauty and LGBTQ supporter. He is a self-proclaimed “makeup magician” and has attracted more than 17 million followers on YouTube. Jeffree is also the founder of Jeffree Star Cosmetics, introducing the benefits of cruelty-free beauty products to the audience.
He demonstrated makeup and skincare skills on his social channels (including Instagram and Twitter).
Vanessa
Insta : @cutcreaser
Vanessa said of her career change: “Makeup means escape. An exit. My own personal art form”. Thousands of her makeup messages on TikTok, Instagram, Twitter and YouTube resonated. Cutcreaser is not just makeup, she is also an impressive artist. Her bold style has made her one of our favorite beauty influencers this year.
Huda Kattan
Insta : @hudabeauty
Huda Kattan left the financial industry and founded his own makeup product line. After working with family members, Huda Beauty products are now on the shelves of mainstream cosmetic retail stores around the world. Throughout her entrepreneurial journey, Hu Da has also flourished as an influencer. It can be said that she is the most famous beauty celebrity influencer today, and she continues to provide tutorials and product reviews on Instagram and YouTube.
Ellie Addis
Insta : @ellieaddis
Ellie Addis is not just “makeup”, she also painted pictures of flowers and paw prints on her face. She is not afraid to use charming pink green to set off her charming pink hair. According to Cosmopolitan, “It is impossible to watch a video of Ellie and don’t want to wear all the colorful makeup at once. ”
Wayne Goss
Insta : @gossmakeupartist
Wayne Goss is beauty product tester. Despite being a male, he provides useful tutorials for both males and females. Wayne (Wayne) spread his British charm on YouTube, Instagram and Twitter.
Ahliyah Michelle
Insta : @ahliyahmichelle
Ahliyah Michelle in the Bay Area is famous for her fashionable headscarves. She is an excellent makeup artist and fashionista. In addition to hundreds of makeup tutorials, Ahliyah also shared practical tips on skin and hair care before and after makeup, during and after makeup. You can find Ahliyah on YouTube, Instagram, TikTok, Twitter and Pinterest.
Danielle Marcan
Insta : @daniellemarcan
Danielle Marcan is a marketing student, but maybe she can teach her professor a thing or two about social media involvement. Danielle has more than 500,000 followers on TikTok and nearly one million followers on Instagram, delighting the audience with various makeup styles. She likes to collaborate with other influential people in every new beauty experiment.
Kandie Johnson
Insta : @kandeejohnson
Kandie Johnson is mainly a beauty and fashion expert, but also a craftsman. Kandee is known for her hair coloring and makeup tutorials. She is a single mother and has more than 3 million YouTube users. You can also find her on Instagram, Twitter and KandeeJ.com.
Michelle Phan
Insta : @michellephan
Michelle Phan is the co-founder of Ipsy and the current owner of Em Cosmetics. Despite her corporate success, Michelle still maintains her personal brand with surprising authenticity on YouTube and Instagram. Phan provides many makeup and nail product samples, provides makeup tutorials and skin care and beauty tips.
Christen Dominique
Insta : @christendominique
Christen Dominique is composed of three groups of cosmetic influencers, one type of fashion influencer and one type of cosmetics creator. She is also a full-time mother and founder of Dominique Cosmetics. Christine began to provide makeup tutorials for her high school classmates. Later in life, she returned to college and started her career as a beauty influencer. Today, she has more than 4 million YouTube users and has attracted a large number of followers on Twitter and Instagram.
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Olivia Nottebohm is a celebrity lifestyle writer who knows the industry inside out. She has written top stories for Vanity Fair, Elle, and Harper's Bazaar and has a talent for digging up the latest scoop and getting every detail just right. Her thorough research and sharp insights make her stories a must-read for anyone following the stars.